2013 - University of Minnesota Twin Cities
B.A. - English Composition & Japanese
Studies focused on language, communication, long-form composition, editing, and analysis. I’ve honed my writing skills over decades of professional and academic experience.
Marketing Strategy
Campaign Planning
Content Creation
Market Research
Competitive Analysis
Motion Graphic Design
Adobe Creative Cloud
Figma
Blender
Photography
Videography
Drone, FPV, and Aerial Imaging
Led all creative marketing and communications efforts, establishing new product and brand identities for multiple new enterprise and SaaS products -- one worth over $1.1M in revenue alone in only 3 months
Delivered dozens of product videos, animations, whitepapers, mockups, customer success stories, and other collateral to drive go-to-market strategy for several new B2B enterprise product, resulting in a $700K+ first client deal
Developed social media campaigns and managed website conversion funnel metrics for a new cloud software solution generating 15+ new client opportunities within 2 weeks of launch
Slashed marketing budget by 40% by reducing dependence on ad hoc contract workers: I did the majority of the content in house
Organized major internal contests for a $9B multinational organization with hundreds of participants; led all communications affecting a cultural shift of a 150-year-old company to think like a startup
Composed and edited dozens of press releases worth hundreds of thousands of impressions, bringing multiple new products to market in NA, Europe, and locally in Taiwan
Introduced products to thousands of new customers by working closely with key tech media, arranging reviews, and providing samples to huge YouTube influencers such as Linus Tech Tips
Strategized effective promotions and social growth campaigns: I grew a client’s Instagram page from 0 to over 10,000 followers in less than six months
Served as on-camera brand spokesperson for several prominent Taiwanese technology companies, giving interviews at tradeshows and recording product videos